With senior year finally behind them, Cassie and her three best friends are on their way to what’s next. Like their parents, the crew has always been inseparable: there’s Marcy, the artist, for whom style is self-expression and sarcasm is a love language; Aaron, the future lawyer, whose good humor balances out his competitive streak; Nico, the musician, whose flirtatiousness, obliviousness, and recent interest in a rising senior are becoming increasingly unbearable to Cassie; and of course, Cassie herself, the only one who doesn’t have her future all figured out.
This summer is their last chance to make memories together in New York City before everyone but Cassie scatters across the globe for college—and she’s determined to make the most of it. Her plan? They’ll spend August playing the game of dares and risks they invented as kids! From adventurous to outrageous, these dares will definitely make for an unforgettable summer. Even better, Cassie is hopeful they’ll help the group stay friends no matter what…because she is not ready for a future without them.
In collaboration with several artists worldwide and art directed by esteemed-illustrator Tara Anand, The Hundred Women Project highlights stories of 100+ inspiring women (female identifying) from around the world. Andi Porretta contributed 10 portraits of trailblazing ladies throughout American history. View more incredible contributions at @thehundredwomenproject.
How many ways can you sell the orange razor? For the past couple of years, I’ve been working with an incredible team of performance marketing experts at Harry’s to figure out that number (at least 3,000 ways and counting!) It’s the acquisition team’s job to deliver the message of quality, honesty, simplicity, and affordability to bring in new customers at an efficient spend. We are rapidly testing and learning what specifically makes our customer click and purchase. Integrating the learnings of growth marketing while maintaining brand integrity and standards is central to my role as a designer. The marketing channels I design for include Paid Social, Display, and Print (Solo Mail/Inserts); I also develop landing pages and conduct A/B tests across all these channels and more.
Made for the Cool Kids–Studio Duc is the “SHOP NOW, SHIP NOW” furniture line from ducduc, a high end custom children’s furniture company based in NY and CT. As the pandemic hit, I became the primary designer on this project, giving me the opportunity to add my spin to an already established brand. I helped the creative and marketing teams develop and deliver a total website re-design, email and social campaigns, influencer outreach, and photoshoot/product rendering retouching. In my rise to the Senior Designer role, I took on the responsibility of art direction for both the ducduc and studio duc brands, managed assembly book and video development, led and executed new product launches and campaign initiatives, and owned and maintained the brand’s look and voice from retail to web.
In collaboration with Creatrs, Andi Porretta developed six illustrated and animated posters to promote the new Prime Video series The Summer I Turned Pretty on Tumblr. The images capture moments throughout the beloved Young Adult book by Jenny Han, showcasing the dreaminess of Belly, Conrad, and Jeremiah's summers in Cousins Beach–and the ups and downs of first love.
DYCD’s annual Step It Up NYC mini-documentary focuses this year on the history of the LGBTQ rights movement, and the power each of us has to make change. Following the stories of pivotal New Yorkers in the movement, and featuring young dancers and steppers from the Step It Up NYC competition, the video challenges us to ask how we will “step it up” for LGBTQ rights.
Short original comics
PRECISE Cosmetics Packaging is a World Class Primary Packaging Manufacturer and Supplier for the health and beauty industry. They provide a complete range of packaging components, tubes and full-service turnkey operations. For their re-brand, the company was looking for a more concise (dare I say… precise?) look and consistency across all fronts – website, brochures, and business materials. They weren’t a new company, but they also wanted a fresh, modern look that reflects the current age of beauty. I took inspiration from beauty brands and photography to reach these current designs.
When Grace (Ariel Mortman) is "ghosted" at the same time as recovering from an injury, she drives herself mad waiting for a call. Grace must confront reality in her sedentary state in order to heal both mentally and physically. Andi Porretta served as an animation assistant on this short film with Morgan Gruer, Kohana Wilson, and Sophia Baraschi-Ehrlich, primarily touching the animated text message sequences and the illustrated dance at the end of the film.
When an ordinary, late-night sandwich run turns into a missed romantic connection, an unlikely guide leads a lonely heart toward love. This heartwarming, whimsical, and slightly magical short-film was written, animated, lettered and edited by Andi Porretta and features music by Andrew Foy, Greg Kocis, Joakim, and Ryan Hunt. In Fall of 2018, Bodega Burger Fortune Teller premiered at Pratt Institute in Brooklyn, NY.
Beautiful Rights is proudly women-created and owned, with zero animal testing. 20% of all Beautiful Rights sales goes to an organization of the buyer’s choice that supports women's rights and gender justice. When approaching the refresh for Beautiful Rights’ website, I sat down and thought about what it is that defined the brand and how that could be reflected in a bold and attractive way. For such a loud and proud woman-led company, it only felt fitting to honor the women that came before it. My designs aim to reflect the classic newspaper headlines, grainy photography, and excited and vocal people being captured.
Essential body hair and care tools, reimagined with your body in mind. Recently bringing Flamingo into the Growth Marketing portfolio at Harry’s Inc, my team and I took learnings from former testing on Harry’s to inform decisions for Flamingo’s unique Shave Trial Offer.
ASNY is a fashion and tech start-up dedicated to creating comfortable, custom heels and flats for women. While working here, I helped develop the brand’s visual voice beyond the logo, as well as refining their eCommerce website, building a more cohesive digital presence, and managing all marketing design.
